The power of a selfie. There is no better testimonial than a client’s endorsement in an image. If posted to social media outlets a client selfie can expose your boutique to tons of potential new clients. Instead of wishing for this kind of exposure, add it to your marketing strategy and make it happen!
Get Selfie-Friendly
It’s no secret that guests love to photograph themselves during any boutique visit (when they are looking and feeling their best). More often than not, after a styling appointment clients take selfies in their car or once they get home and proceed to publish it to their favorite social media.
When done properly, you can make the name of your boutique appear on their picture, almost like an automatic watermark! To do this simply add a decal sticker of your salon business name or hashtag on a frequently visited mirror or at each mirror right in their field of view. This encourages selfies taken IN STORE.
Create a Selfie Station
Go a step further and add a Selfie Station!. What is a Selfie Station you ask? It is an area specifically designated for clients to take selfies of their fabulous new looks.
A selfie station can be as simple as a clean backdrop to take a picture and post it to their favorite social media platform. A beautifully colored wall with your logo is ideal, or display a gorgeous mirror for client selfies. Label with a sign above the created space with “Take a Selfie”.
Selfie Promotion
A “selfie promotion” offers a discount, a sample service, or retail product as a gift if they tag your business.
Before and After
Encourage guests to take pictures of themselves, both before and after their service.
Repost Endorsements
Make sure you re-post all endorsements on your social media channels to spread the word. Don’t forget “before and afters” get the highest rates of views and clicks.
Create a Hashtag
Take it a step further, create a hashtag! Assuming you have an Instagram account (if you don’t have one, create one NOW).
Take advantage of the “selfie trend” – its a fun part of our culture that translates to a purely organic form of boutique marketing.
Now have fun! xGG