Hey guys and gals,
I’m hearing a lot of talk around the topic of working with influencers; especially as it relates to marketing your online fashion boutique. Who can blame you?!
While I’m also new to navigating this space, I have some tips to share that I too, am learning along the way as I make my way into this unchartered territory. When selecting the influencers you chose to work with, remember the following:
- Find someone who fits your tribe/matches your ideal avatar.
- Be intentional [and realistic] with your desired outcome.
- Don’t choose someone based on followers alone, engagement is critical.
- YOU close the sale, they build your brand awareness..
If you want to explore this topic a bit more, let me know in the comments below! ALSO, if you haven’t already, please be sure to watch my YouTube video where I share some other tips in getting started with your online boutique, xG